Certified AMS Teacher Emblem
Project Type: Graphic Design/Logo Design
Overview
The Certified AMS Teacher (CAT) program was established by the American Meteorological Society to recognize and support educators actively engaged in raising Earth Science literacy. The certification is awarded to K-12 educators that fulfill the necessary requirements and rigorous review process. The CAT emblem was designed to be used as a Seal of Certification for each certified individual, as well as a logo to visually represent the CAT program.
Role
Graphic Designer - Ideation, Research, Design, Iteration
Deliverables
Certified AMS Teacher Emblem (Process Color, Greyscale, Black, White)
Details
The color scheme and font of the AMS's main logo was utilized so that the CAT emblem can blend in and live within AMS's branding ecosystem.
To contrast this program from AMS's other professional certifications, the design process focused on the emblem fitting in with the work of the certification holder. A K-12 teacher balances the professionalism of education with the playfulness of connecting to children and young adults. The emblem was designed to fit in a variety of settings, whether it be a resume, in a presentation at a conference, or a teacher's introduction bulletin board in a kindergarten classroom.
The CAT emblem continues to boldly represent to this day AMS's commitment to continuing a society that values Earth Science literacy.
CAT emblem with its alternate versions.
Digital and physical applications of emblem
Emblem used in social media marketing.
CAT emblem used on bookmarks to market the CAT program.
CAT emblem used on merchandise for CAT certified individuals.