American Meteorological Society Annual Meeting Conference Design
Project Type: Graphic Design/Conference Design
Overview
The American Meteorological Society's Annual Meeting is the world’s largest yearly gathering for the weather, water, and climate community. It brings together the top minds in the atmospheric sciences in one place to share, learn, and network. Throughout the year, marketing and design elements are developed to create a cohesive and enjoyable in-person and virtual experience for all attendees. Whether it is informational signage, exhibit hall booth design, or marketing for abstract submissions, many pieces come together to make the conference possible.
Role
Lead Designer - Ideation, Research, Design, Iteration
Deliverables
Deliverables: Annual Meeting Program Booklet, Branded Spaces and Conference Furniture, Informational Signage, Marketing Materials, Email Graphics, Photo Backdrops
Details
Many elements come together to provide a satisfactory conference experience. A point of emphasis in the design of conference materials was visual cohesiveness, making navigation throughout the conference clear and seamless. An attendee may move from the exhibit hall to a panel to a networking event, and the experience needs to remain consistent as they move from one event to the next. Below is a selection of marketing and design elements that help enhance the attendee experience.
Annual Meeting Program Booklet
The Annual Meeting Program Booklet is utilized with the conference mobile app to provide general conference information and help attendees plan their days.
AMS President’s letter pages from Program Booklet
Branded Spaces and Conference Fixtures
Visual consistency at a conference is achieved by having cohesive branding in all physical spaces.
AMS Exhibit Hall Booth
Main Hall Stage
Check-in/Registration Desk
Information Desk
Informational Signage
Clear and consistent signage helps convey information to attendees who may only have a moment to glance at a sign.
Conference graphics on outside of Convention Center
Registration Desk Signage
Sponsor Signage
AMS Award Winner Signage
Marketing Materials
Marketing materials in both digital and print mediums are used leading up to and during the conference to ensure attendance and engagement goals are met.
Print ad used for soliciting abstract submissions
Print ad used to solicit conference exhibitors
Digital Banner used for the official conference app and conference related emails
Photo Backdrops
Branded backdrops allow for attendees to take photos to celebrate an award, take group photos, or simply to commemorate their attendance.
